Things like how many people have interacted with this account in the past few weeks (i.e., How popular is this account?). Data on the account that made the post.This means things such as how many likes it’s gotten, what time it was posted, and even whether there are location tags on it. Basic Information about the post or story.The most important signals it takes into consideration are: Then Instagram’s algorithm further customizes the order you see these feed posts and Stories. Most of what you see on your feed and in Stories are the recent posts of the people you follow. If a user posts misinformation multiple times, Instagram may make that user’s content much harder to find. If users post something that is labeled as misinformation, Instagram will put a label on the post and lower it in feed and Stories.If it happens repeatedly, Instagram will suspend that user’s account. If users’ content doesn’t comply with Instagram’s community guidelines, Instagram will take that post down.On Instagram, business accounts and creator accounts are not immediately at a disadvantage in terms of organic reach compared to personal accounts.If users either don’t spend a long time on Instagram or don’t open the app that often, you decrease the odds of having your content seen if you aren’t in one of the very top slots.If users follow a lot of accounts, you’ve got more competition for the top spot in their feed.There were also other, more general considerations that Instagram shared, which you should make note of: When you publish a post on Instagram, the algorithm gives it a relevancy score, which impacts who it shows in the feed. Users who also engage with similar content are more likely to see your own posts. This signal is based on whether the user interacts with similar posts and accounts when they explore Instagram. This makes continual, repeat engagement on your posts important for building a loyal audience. If a certain user has interacted with a lot of your past Instagram content, they’ll be more likely to see your future content. While it’s important to note that the new algorithm is subject to change, these three main ranking factors can still help inform your Instagram strategy: The new Instagram algorithm dictates the order of the posts that users see when they’re scrolling through their feed.īased on specific signals, it prioritizes the best posts, pushing the most relevant ones toward the top and giving them the most visibility, while other content ends up being placed further down.
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